Published on May 14th, 2013 | by Gary Johnson0
BlackBerry risks commercial suicide with BBM for iPhone & Android app
The BlackBerry platform has long been in the doldrums with aging handsets on a seriously out of date operating system with devices mainly appealing to teenagers now. The company has recently launched the improved BB10 OS that may help it claw back lost market share, but now BlackBerry risks commercial suicide with a BBM for iPhone and Android app.
BlackBerry has been busy holding its annual BlackBerry Live press event today where it has just revealed that during the summer it will make available its trademark BlackBerry messaging service as a standalone application.
To begin with users of both the Android and iOS platforms will get access to the service and at first the BBM offering on these platforms will only support messaging and groups. The company is planning to make BBM as featured packed as the service it offers its own customers eventually.
This expansion will include some new features such as Channels, Screenshare, Video calls, and Voice talks in future updates, and will be available for Android handsets that are running Android Ice Cream Sandwich or above, as well as the iPhone with at least iOS 6.0.
It’s a strange move though as the company is basically giving away the only software service of value it has left to other platforms, and years after other messaging apps have become hugely popular.
Are you surprised at this move by BlackBerry?